To update the logo and create new branding for Living Learning English that felt quintessentially English, inviting and engaging. Living Learning English is a home schooling programme where the student lives in the teacher's house - providing them with a nourishing, safe environment to learn.
The branding needed to be bold, engaging, look different from similar organisations and fun. It was important the design maintained a heritage style - achieved with exploring classic typefaces and a strong grid system. Strong colours and illustrations gave it a friendly, bespoke approach that could easily be catered to content.