04
Greenies Dental Chews
- Digital /
- Exhibitions /
- Literature /
- POS
Brief
Greenies dental chews for dogs are a global product. Taking the colour scheme and a few essential assets from the US market, the task was to give Greenies a UK identity that would challenge the dominant competitors in the market
Process
Greenies needed a branding that looked more ‘natural’ than the other competitors, so the use of green was important. The colours not only tied in with the product name but also gave it a brand presence on shelf. The graphics were fun, bold and approachable.
