06
Longford Park Primary School
- Branding /
- Digital /
- Literature
Brief
Develop an entirely new identity and branding for a new primary school in Gloucestershire. Giving parents confidence and reassurance in a new school which is being developed. Needs to be fun, colourful and joyful and able to be translated easily into literature and a first stage website.
Process
A design that spoke to and welcomed parents, but also played on the idea of nature - as the site for Longford Park had previously been undeveloped. Incorporating various playful nature cues as well as bright, vibrant colours and fun shapes, the branding translated easily onto the website and various literature.
