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Ovation Free Range Lamb
- Literature
Brief
Create bespoke pieces of literature for Ovation Free Range New Zealand Lamb. It needs to be modern, professional and most importantly, easy for the butchers to understand when ordering. Clear communication from supplier to the butcher is key, but it needs to be engaging and personable.
Process
Starting with the literature and identifying the most important parts of information, colour coding and typography were used to clearly differentiate the range. Beautiful photos complimented the layout, making the literature come to life.
